My Vitae

Education
MBA, University of Iowa, Tippie School of Management, Concentration – Marketing
B.S., Columbia College, Business Administration, Concentrations – Marketing & Management
Certificate, Nichols Career Center, Secretarial Technology & Business Administration
Statement of Accomplishment
University of Virginia – Plagues, Witches, and War: The Worlds of Historical Fiction, Oct. 2013
The Ohio State University – Writing II: Rhetorical Composing, April 2013
Princeton University – A History of the World Since 1300, 2012 (They do not give out certificates) taught by Professor Jeremy Adelman

Courses audited through Coursera.org
Wesleyan – The Modern and the Post Modern, How to Change The World – taught by Professor Michael Roth, President of Wesleyan
University of Maryland, College Park – Women and the Civil Rights Movement
Duke University – English Composition I: Achieving Expertise
University of Pennsylvania – Modern and Contemporary American Poetry – taught by Professor Al Filreis, filmed at The Kelley Writer’s House

Produced PSA on the marketing of water, published on Google +, Word Press
The PhDProject™ 2012 Conference Marketing Cohort Alumni, Interest area – Media use of images of women of color in marketing and advertising campaigns
Experience, Activities, and Publications
Tayé Foster Bradshaw  Group®, Missouri, 2003-present
Read.Write.Think.Connect.™
 Nationally published writer, invited public speaker, event, marketing, and advertising consultant
Pink Latte Publishing, Tayé Foster Bradshaw Bookshelf, The Musings of a Latte Queen,
2007-2013, Writer, Muse, Commentator
 Original poetry, literary book reviews, and commentary on topics in education, politics, family, and equity generating just under 13,000 page views

Huffington Post.com, April 2013-December 2014, Blogger
 Conceptualize and write articles for a general audience on their global site usually on race, gender, culture, social justice, and diversity in publishing
 Meet all publishing and style guidelines including word length (750-1000)

The Ethical Society, February 3, 2013, Featured Speaker
 “I Dwell in Possibility…Only As I Am Free.”

Kirkwood Patch, January 2013-January 2014, Blogger
 Create content and develop story ideas for the Kirkwood, Missouri audience, concept was purchased by AOL and is now no longer a locally focused entity

Helium, 2007-2008, Stared and Featured Writer, Channel Editor (2007-2008)
 Developed relevant web content for specific article and search engine topics
 Writing primarily on issues of education, family, literature, and sustainable living

Girl Scouts of Eastern Missouri, 2010, Consultant
 Developed and presented special projects on anti-bullying and self-esteem as part of the Girl Scouts PAVE program to students in St. Louis public elementary and middle schools

Girl Scouts of Eastern Missouri, Robinson Elementary STEM Focused Troop 4000, 2011-present, Co-Founder and Co-Leader
 Lead young girls in discovering skills and completing tasks with the First Robotics Challenges at the Jr. FLL (2011-2013) and FLL (2013-Present) Levels
 Plan and organize outings, meetings with parents, and manage troop budget

University of Missouri, Department of Enrollment Management, 2013, Consultant
 Develop training presentations on culture, norms, professionalism
 Coordination the orientation for several new college advisers in the St. Louis area
 Provide guidance and mentorship during back-to-school season and office development

Kirkwood Children’s Chorale 2011-2013, Administrative Board Member, Marketing Committee Chairperson
 Lead all the marketing and promotion efforts for the performance choir including negotiating ad space, revamping the website, and procuring media partners in new venues

Kirkwood School District, 2013, Candidate for School Board
 Developed election platform focused on educational attainment for all the students
 Raised campaign finances and worked with Campaign Manager on securing supporters
 Spoke with the media, community groups, and public forums regarding the district’s status with teachers, parents, students on issues of education, taxes, teacher compensation, testing, and diversity

Lindenwood University-Belleville, IL, 2010-2012, Adjunct Professor-Marketing
 Literature review to incorporate latest marketing, advertising, and entrepreneurship research
 Public speaking and lecture presentation through weekly class sessions
 Organization and planning of course material outline, grades, and other materials as needed
 Extensive written communication, writing syllabus, supervision of student work
 Use of Blackboard to post assignments, engage with students, and evaluate student work

Switch/Essence Health Care, St. Louis MO, 2012, Brand Ambassador
 Public relations and consumer interface for short-term targeted medical brand awareness campaign

KH Production Company, Kirkwood High School, 2010-2012, Banquet Chairperson and Committee Member
 Developed annual banquet theme, budget, menu, marketing, venue, vendors, and ticket prices

Kirkwood School District, 2010-2012, Curriculum Review Committee Member
 Evaluated, reviewed, and determined new curriculum for the Pk-12 schools with a team of appointed leaders and executives of the school

SPROG, Inc, Kirkwood MO, 2009-2011, Program Director
 Supervised the organization to determine all levels of staffing needs, salary, assignments
 Communication with parents, schools, and community members to enroll students
 Developed summer educational and recreational programming for elementary students
 Negotiated with vendors to provide services for the organization
 Prepared marketing and advertising materials to communicate with potential families
 Public speaking and trade show/expo displays and representation of the summer program
 Marketing program needs to donors, volunteers, and community groups to gain resources
 Analyzed competitor’s services, pricing, promotional strategies, and marketing strategies
 Significantly increased in-kind, scholarship, non-profit, and organization donations

Community for Understanding and Hope, Kirkwood MO, 2008-2011, Education Committee Chair and Community Facilitator
 Held monthly meetings of community leaders to develop opportunities for school district and citizen support of youth educational support, tutoring, and mentoring

Hope Unlimited, Kirkwood MO, 2008-2010, Tutor and Mentor
 Taught life, study, and communication skills to at-risk, underserved middle school girls

Summer of Hope, Kirkwood MO, 2008-2010, Founder and Director
 Developed non-profit summer reading program benefitting middle and high school students
 Developed marketing and fundraising campaign to increase matching funds

Mocha Moms, Inc., St. Louis Chapter, 2008-2010, President and Education Chair
 Planned events and outings for mothers and children ages 0-12
 Led executive planning meetings and education discussion meetings focusing on Pre K needs

Avila University, Kansas City MO, 2005-2007, Executive MBA Adjunct Professor
 Developed syllabus, group and individual projects for Marketing Management student cohorts
 Effectively used software and media to deliver weekly lectures
 Consistently highly rated by students as an engaging and efficient professor

Crate & Barrel Furniture, Leawood, KS, 2006-2007, Professional Sales Associate
 Helped establish brand identity of high end retailer in exclusive zip code
 Won company-wide award for highest branded sales of a high end furniture line

Smith Educational Consulting Group, Lee’s Summit MO, 2003-2007, Partner
 Assist lead partner in community education and higher education projects in the Kansas City area working primarily with non-profit community service organizations serving underrepresented minorities in elementary through high school. Helped with workshop promotion and development.

Hurricane Katrina Relief Effort, Kansas City MO, Kansas City MO, Organizer and Coordinator
 Coordinated the collection, sorting, and delivery of over 500 clothing and hygiene items

Hallmark Cards, Inc, Kansas City MO, 2000-2003, Associate Product Manager
 Strategic marketing, new product development, product line development, and brand management for key product lines from conception to retail in ornaments, licensing, greeting cards, sales, and retail store areas
 Managed all aspects of $17MM product line including sales, retail, packaging, product development, manufacturing, product innovation, P&L responsibilities, marketing, sales, retail, creative development;  Conceptualized projects across product lines in licensing, ornaments, licensing, cards, and party

University of Iowa, Tippie School of Business, Iowa City, Iowa, 1998-2000, Marketing Teaching Assistant, International Office Graduate Assistant, Small Business and Entrepreneurship Graduate Assistant

University of Missouri-Columbia, Columbia Missouri, 1996-1997, Executive Assistant

State of Missouri, Office of Equal Opportunity, Jefferson City, Missouri, 1994-1997, Executive Assistant

Arthur Andersen, Communication Design Center, Chicago, Illinois, 1990-1994, Executive Assistant
LinkedIn
 Visit my profile http://www.linkedin.com/pub/antona-brent-smith/25/9b4/6b1

Proficiencies
 Expert or proficient use of Microsoft Word, Excel, PowerPoint, Publisher, Outlook, Adobe, QuarkXPress, Skype, Google Drive, Facebook, Twitter, Google+ , WordPress, Blogger, YouTube, Dropbox, Google Hangout, etc. MAC or PC environment proficient, Android, Safari, Chrome, and Firefox proficient.
 

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