Mindspace to Heartspace

Mindspace, that illusive place that companies want to occupy, to “own”, to track, to manage, to predict, and to serve.

Marketing engages in research, observation, and “gut feelings” to make conclusions about how customers interact with our product, brand, or service.  Is Coca-Cola recognized worldwide and beloved by many because of its taste? Or is it because it made connections with the customer?

Memories, moments, and marketing intersect when a product, brand, or service connects with significant moments in a customer’s life.  Emotions are a part of what guides the purchase, whether it is the college student away from home the first time and has to purchase laundry detergent for the first time or the little girl who remembered how wonderful it felt to have her first surprise party featuring specialty made cupcake, she will associate warm feelings with that taste.  Marketing helps to connect those emotions time and time again.

More than advertising, more than sales, more than a product on a shelf, marketing is about stories.

Let Tayé Foster Bradshaw help you write one that will reach your customer in their heartspace.

 

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